Twenty-four people attended the viewing. The next day the agent calls all of them. The visitor remembers the property but not the agent's number — and lets it ring. Feedback is never collected, and the seller is told there was no interest.
Feedback disappears into anonymity
The post-viewing call is an expected contact. It is exactly the case where a missed call costs the most: the visitor already showed interest by turning up.
- Working through a visitor list from an unknown number produces very few answers.
- Without feedback you cannot tell the seller what is holding buyers back on price or condition.
- The offer stage is delayed and the listing ages on the market.
Identified follow-up
Riverside Estates
Thanks for visiting the viewing – one quick question
Want to see this on your own phone?
We'll call you with Koll – exactly the way your customers see it.
When the visitor sees the agency name and the topic, they know instantly what it is about. Some answer the phone, some reply by message later the same evening. Both beat silence.
An expected contact is the easiest one to win — and the most expensive one to lose.