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Cold calling in B2B: why most calls go unanswered
Cold calling isn't dead — its first second is. Here's how an identified caller profile changes the outcome of B2B prospecting.
8 min
Koll
Koll Blog
Perspectives on reachability and business calls
Writing about why expected calls go unanswered – and what you can do about it.
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8 min
Branded calling vs. cold calling: the real cost of an unanswered business call
Branded calling means your company shows up on the recipient's screen with a name and a reason. Let's price what its absence costs.
- Branded calling
- ROI
- Sales
7 min
Real estate: shortening time on market starts with the first call
Listings rarely stall because of price — they stall because of slowness. Every unanswered call pushes the offer stage back by days.
- Real estate
- Sales
- Customer experience
8 min
Sales call answer rate: how to measure it and how to improve it
Call volume measures activity; answer rate measures results. Here's how to build a metric that steers the right way.
- Measurement
- Sales
- Core thesis
7 min
GDPR and identified business calls: what the recipient actually sees
An identified call shows the company, not a caller's private data. Here's what that means for data protection.
- GDPR
- Privacy
- Data ownership
7 min
Car dealerships: the customer is interested in a car – how to turn first contact into an answered call
Interest in a car stays hot for hours, not days. Part one of the series looks at what the customer actually sees the second your salesperson calls.
- First Contact series
- Car dealerships
- Sales
6 min
Car dealerships: the service reminder – how a reminder becomes a booked slot
A service reminder is customer care, not sales. It still hits the same wall as everything else: the customer has no idea who is calling.
- First Contact series
- Car dealerships
- Customer experience
7 min
Real estate: a valuation request is waiting – how first contact becomes a meeting
A valuation request is the start of a listing agreement. Part three covers the moment the seller decides whether to answer you or your competitor.
- First Contact series
- Real estate
- Sales
6 min
Real estate: the call after the viewing – how feedback becomes an offer
After a viewing you call dozens of visitors. Most of those calls never connect, even though the visitor is expecting to hear from you.
- First Contact series
- Real estate
- Customer experience
7 min
Renovation and construction: a quote request is waiting – how first contact becomes a site visit
A renovation quote request usually goes to three companies. The first one to reach the customer visits the site — and wins the job.
- First Contact series
- Renovation and construction
- Sales
6 min
Renovation and construction: the site schedule call – how a notice becomes a smooth working day
Schedule changes, keys, water shut-offs. On a construction site reachability isn't a sales topic, it's a cost item.
- First Contact series
- Renovation and construction
- Customer experience
7 min
Recruitment: the candidate is waiting for your call – how first contact becomes an interview
The best candidate is rarely on the market for long. Every unreachable first contact adds days to Time to Hire.
- First Contact series
- Recruitment
- Candidate experience
6 min
Recruitment: the offer stage call – how a message becomes a signature
In the final stretch every hour counts. The last part of the series covers offer-stage communication and who owns the conversation.
- First Contact series
- Recruitment
- Data ownership
9 min
The contact moment is the only unmeasured step in your funnel
Advertising, the lead and the rep's time are already paid for. Yet the decisive moment – the second someone decides to answer – is left to chance.
- Core thesis
- Measurement
- Sales
8 min
When a car dealership calls, the customer sees who they're answering
Service reminders, trade-in offers, test drive confirmations. Dealerships make a lot of calls – and most of them arrive as an unknown number.
- Car dealerships
- Customer experience
- Industry
8 min
Speed wins in recruiting – identified contact shortens time to hire
The best candidates are rarely on the market for long. Every missed call stretches time to hire and moves the candidate into a competitor's process.
- Recruitment
- Candidate experience
- Industry
8 min
Call, WhatsApp or RCS – recognizability matters more than the channel
Customers don't pick a channel. They decide whether to respond. What matters isn't where the contact arrives, but whether the company is visible in it.
- RCS
- Messaging
8 min
Does the customer need to download an app to recognize a Koll call?
The short answer is: no. Koll makes business calls recognizable for all mobile numbers – even when the recipient doesn't have the app.
- 100% Coverage
- Customer Experience
- Business Calls
8 min
Who owns the customer conversation?
Memory attaches to the brand, not the number. And conversation history belongs to the company, not to one employee's phone.
- Data ownership
- GDPR
- Brand memory
8 min
Why is it worth sharing the reason for calling before the call even happens?
The company name tells the customer who's calling. The reason for the call tells them why it matters. Here's how to write a reason the customer recognizes as their own.
- Reason for Calling
- Customer Experience
- Business Calls
8 min
What does a verified business call mean in practice?
In most business calls, the recipient sees only a number. A verified business call changes that — and in practice consists of four elements.
- Verification
- Trust
- Business Calls
8 min
A responsible company doesn't call faceless
A company is allowed to call its customer without identifying itself — leaving the burden of recognition on the recipient. In today's calling culture, that's no longer good enough.
- Responsibility
- Trust
- Business Calls
7 min
Customer experience begins before the first word
Customer experience is often measured only from the point of interaction onward. One decisive moment is easily overlooked: when the customer's phone starts ringing.
- Customer Experience
- Brand
- Business Calls
6 min
Why isn't your customer answering, even though they're expecting your call?
The customer showed interest in a car, asked for an appraisal visit, or sent in an application. Yet the phone rings in vain. Most often, it's not a lack of interest.
- Reachability
- Customer Experience
- Business Calls
Want to see what a Koll call looks like on your own phone?
Book a 10-minute demo call – we'll call you with Koll.