Interest goes cold within hours
A customer's interest in a car is most valuable right away. If the first call goes unanswered, they move on to the next dealership's listing — and the test drive never happens.
All industries
Koll for car dealerships
Reach a ready-to-buy customer before they walk into a competitor's showroom.
When a customer shows interest in a car — browsing the listing, asking about price, availability or financing — that interest stays hot for only a few hours. Koll makes your salesperson's call recognizable and tells the customer upfront what it's about. The test drive, trade-in valuation or financing is agreed in that conversation. Every contact is based on the customer's own request or consent — and the reason is visible before they answer.
- coverage on mobile numbers – via message
- 100%
coverage on mobile numbers – via message
- apps required for recipients
- 0
apps required for recipients
- demo call to your own phone
- 30 min
demo call to your own phone
What it costs you right now
Unknown number = no answer
Salespeople often call from mobile phones that show up as an unfamiliar number to the customer. The same number can even look like a scam.
Wasted chasing
Your sales team's time goes into call attempts and callback requests instead of conversations that lead to a sale.
Here's how Koll solves it for car dealerships
The business is verified once. After that, every outgoing call tells the customer who is calling and why.
- The dealership's name and the salesperson's name appear on the call
- The reason for the call is chosen from ready-made, dealership-managed templates
- Works even without an app – information is delivered as a message
- The same identity across your entire sales team and all locations
Examples of call reasons
Interest in a car
Nova Motors – calling about the Model Y you were interested in
Offer
Nova Motors – your trade-in offer is ready
Service
Nova Motors – your car is ready for pickup
Financing
Nova Motors – your financing application has progressed
What changes
More completed test drives
Faster response time to leads
Fewer wasted call attempts
A consistent dealership brand on every call
Before and after
Here's how a call round goes today
- A customer shows interest in a car at 9:10 AM, the salesperson calls at 11 AM.
- The customer sees an unknown mobile number and doesn't answer.
- The salesperson leaves a callback request; the customer rarely calls back.
- After the third attempt, the lead is marked 'unreachable'.
- The customer has already moved on to another dealership's listing – a test drive was never even discussed.
Here's how the same round goes with Koll
- The same call shows the dealership's name and the salesperson's name to the customer.
- The reason for the call says it right away: 'calling about the Model Y you were interested in'.
- The customer recognizes the topic and answers on the first attempt.
- The conversation starts with the topic, not with introductions.
- The test drive or trade-in valuation is agreed during that same conversation.
Where Koll helps in practice
Interest in a car
When a customer leaves their details or asks about a car, a recognizable call follows within an hour – the test drive comes out of that conversation.
Trade-in valuation
The price estimate is shared over the phone once the customer knows what the call is about.
Financing decision
Financing matters are sensitive – a verified identity sets you apart from scam calls.
Service pickup
After-sales reaches the customer without wasted call attempts.
Campaigns and inventory clearance
Scheduled campaign calls perform better when the recipient sees the dealership's name.
Ordered vehicle delivery
Delivery date confirmations get through on the first attempt.
ROI calculator
Koll is not a cost line – see what it returns
Leads, advertising and sales time are already paid for. Koll improves the one moment that decides whether they pay off – and it pays for itself with just a few extra deals. Adjust the numbers to match your own operation; everything is calculated in your browser and nothing is stored.
Your numbers
600
35%
15 percentage points
€2,500
8%
Koll cost / contact (fixed estimate €0.25)€0.25
Messages included: we assume the messaging channel produces as many won deals as the increase in call answer rate — so the Koll effect doubles.
Total / month
€36,405
Per year: €436,860
Investment vs. return
- Estimated Koll spend / month
- €150
- Net gain / month
- €36,255
- Return vs. investment
- 242.7x
Koll pays for itself with just a few extra deals a month.
- Additional answered calls / month
- 90
- Additional sales / month
- 14.4
- Additional revenue / month
- €36,000
- Answer rate with Koll
- 50 %
And what euros don't show
- The customer knows instantly who is calling and why
- The conversation continues on the customer's terms
- The relationship and its data stay with the company
The calculation is based on your assumptions and is an estimate, not a promise of results.
Book a 30-min demoRollout in four steps
- 01
Verification and WhatsApp number
The dealership brings its own Meta business account and a Meta-verified WhatsApp number, and authorises Koll via Embedded Signup. The number, logo and name stay with the dealership.
One-time
- 02
Message templates
Templates for car interest, offers, service and financing are created inside the dealership's own WhatsApp Business Account, where Meta approves them.
Same day
- 03
Numbers activated
Salespeople's numbers are linked to the dealership's identity – swap devices or numbers anytime.
Fast
- 04
Tracking and fine-tuning
We review together which reasons for calling work best and refine the templates.
Ongoing
How Koll fits your current workflow
Your CRM stays the same
Koll doesn't replace your systems. The call goes out as before – the recipient just sees more.
One look across all locations
A dealer group can use the same company identity across all its dealerships.
Centralized control
The company decides who can call under the dealership's name and for what reasons.
Privacy and control
Koll is built for the European regulatory environment. Your company decides who may call in its name and what the recipient sees.
- Service delivered within the EU
- Call content is not recorded or analyzed
- Only company-managed message templates
- Recipients see only the company, caller, and reason
Principles of ethical calling
Wanted contact isn't a marketing promise. It's the rule Koll is built on.
Cold calling breaks trust in both directions. Koll is built so the recipient always knows who is calling and why — and decides for themselves how to respond.
We don't call anonymously
The company and the caller are verified. Recipients see a real company and a real person, not a random number.
We don't call without a reason
Every contact carries a reason that is visible before the call is answered. No reason, no call.
The recipient decides
Customers can answer, move the contact to a better moment or decline — without having to pick up the phone.
We don't listen or record
Call content is never recorded or analysed. The service is delivered in the EU and each company manages its own users and data.
Frequently asked questions
- Does the customer need to install an app?
- No. If the recipient doesn't have the Koll app, the information is delivered as a message alongside the call.
- Can a salesperson make up their own reason for calling?
- Yes. A salesperson can pick a company-managed template or write the reason themselves. The company gets continuous reporting on which reasons perform best — and the winners can be promoted into standard templates.
- Are calls recorded?
- No. Call content is not recorded or analyzed.
- What do we need to provide for WhatsApp messaging?
- Your own Meta Business Portfolio and WhatsApp Business Account, a Meta-verified number (existing or separate), an approved brand profile with company name, logo and website, and authorisation for Koll via Meta's Embedded Signup. Messages are delivered as Koll SmartCards and are included in your calling team's fixed-price package. Recipients need a valid opt-in. Your current WhatsApp Business app on the phone can keep running (Coexistence).
- Does this work across all locations of a dealer group?
- Yes. The same verified identity can be shared across all dealerships, or each can have its own.
- What does it cost to get started?
- We go through pricing in the demo call – it depends on the number of users and call volume.
- How quickly can we get started?
- After verification, rollout takes days, not months.
Other industries
Hear the difference on your own phone.
We'll call you for a 30-minute demo and show you what your dealership's call looks like to a customer.